🔎 Why You Should Read This
Coupang is transplanting its proven Korean commerce model into Taiwan.
Taiwan shares similar consumer behavior and retail infrastructure with Korea, yet online penetration remains relatively low. Coupang is deploying its signature trio—direct purchasing, in-house delivery, and paid membership—to compete head-on in a market dominated by Shopee and Momo. This Playbook dissects Coupang’s rollout strategy in Taiwan and evaluates its potential as a stepping stone toward Southeast Asia.
➊ Point of View | What’s Changing?
Coupang is going all-in with its Korean-style “Rocket Delivery” system in Taiwan.