🛍️ Key Insights You Can Gain from This Article:

  1. In 2023, as e-commerce growth began to slow down, a same-day delivery service managed to increase its volume by more than three times compared to the previous year. This service is 'Ping Pong', operated by Binary Bridge. Founder Lim Eun-sun, who previously established FooDFly, a first-generation restaurant delivery platform, and sold it to Yogiyo in 2017, has now ventured into the same-day delivery market, a shift from his past endeavors.
  2. 'Ping Pong' operates two main services: a quick service that picks up and delivers orders from various individual and corporate clients, and a same-day delivery service that delivers orders received by 3 PM at a reasonable price before midnight. The latter is the flagship service of 'Ping Pong', and the article elaborates on how this pricing is made possible and the specific operational structure.
  3. 'Ping Pong' distinguishes itself with its proprietary transportation management system, especially its 'dynamic routing algorithm'. How this system sets 'Ping Pong's same-day delivery service apart from others is detailed, including examples of system utilization.
  4. 'Ping Pong' targets fashion, leisure, and lifestyle goods, digital, and appliance sellers and brands, with companies like the mid-range fashion brand Giordano utilizing its service for their online stores. Even small brands with lower volumes can access its same-day delivery service, differentiating 'Ping Pong' from large e-commerce platforms' fulfillment services. The article reveals how 'Ping Pong' has appealed to small brand customers and increased its volume.

CHAPTER 1
A First-Generation Restaurant Delivery Platform Founder's New Challenge

Have you heard of BinaryBridge, a logistics startup now in its fifth year, running the same-day delivery service 'PingPong'? If that name doesn't ring a bell, you're probably familiar with 'Yogiyo', the second-largest delivery app in Korea. Those interested in the startup industry might remember 'FoodFly', a first-generation restaurant delivery platform sold to Yogiyo in 2017. Although it underwent several name changes, FoodFly eventually became the precursor to Yogiyo's own delivery service, now known as 'YogiDelivery'.