1. Introduction
"Digital transformation" has become a cliché across industries, even impacting traditional logistics. Despite numerous attempts from startups, major corporations, and even non-logistics global tech companies, there hasn't been a clear-cut success story in global logistics' digital transformation. Instead, news of startups facing liquidity issues raises concerns. Is digital logistics really the way forward?
2. Persistence of Challenges and Opportunities
Despite this, challenges persist. For instance, in 2023, major Korean IT companies like the three largest telecom companies and Kakao Mobility entered the freight transportation platform market. Why then are many still venturing into "digital logistics"? What possibilities are they envisioning? Alongside these reasons, the text outlines three trends in the 2024 digital logistics strategy. These insights are shared by Professor Song Sang-Hwa from Incheon National University's Northeast Asia Logistics Institute.
3. Exploration of Trends